Brand Review

Use the "I want this!" button to the right to purchase the Brand Review System.

For more details about the system read below.

A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.

A great brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. The dashboard in your car helps you see how your engine is working. A brand review is having a brand dashboard to monitor that you are getting the full power from the brand.

Question: Can the Brand Review DIY System help you with your company, product or service brand?

Take this self-test. In the last twelve months, check each that you have objectively reviewed. You get one point for each.

___ Brand Name

___ Brand Tagline (short phrase under company name that connects people to you faster)

___ Brand Logo

___ Brand Story (story on website that inspires people to connect with you)

___ Brand Pivot Point (example for a convenience store would be convenience)

___ Company Culture

___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)

___ Brand Font

___ Brand Colors

___ Branded Business Collateral i.e. business cards, rack cards, etc.

___ Branded Advertising Specialties i.e. mugs, tee-shirts, pens, etc

___ Business Signage

___ Website Analytics i.e. Google Analytics

___ Google My Business Presence (star rating and number of reviews versus competitors)

___ Social Media Analytics i.e. Facebook Insights

___ Customer Database

___ Competitive Advantage

___ Pricing Strategy

___ Customer Demographics

___ Customer Psychographics

___ Business Sales and Cost per Sales Trend

___ Business Profitability Trend

___ Cashflow Statement Reports

___ Competition

___ Employee Morale and Turnover Rate

___ Total

What brings people to a company, product or service is a well-crafted brand with all of the above working together to attract and keep profitable customers. All of the parts of the brand need to be current, consistent, concise and promote clarity.

Without going through a well thought out annual brand review process, there will be missed opportunities for greater success. If you have a score of less than 23, the Brand Review DIY System can help you

WELCOME INSIDE THE WORLD OF BRANDING

We believe in your ability to review your brand.

We will guide you, step-by-step, to review your brand using proven branding best practices in as little as 5-30 days with this copyrighted Brand Review DIY System.

The system has 77 sections and 130 page to show you how review your brand that will include: ways to pay for future brand expansion, brand pivot point, brand story, brand culture, pricing strategy, customer demographics and psychographics, name, tagline, elevator pitch, brand font, brand colors, and your logo.

As part of this review, we will provide you brand filters to objectively look at the different parts of your brand listed above.

The brand name filters will look at 6-14 different qualities to insure your brand is current, concise, and consistent with a clear compelling voice and message.

When you learn how to review your brand, you have a more solid foundation to grow your business and have a competitive advantage over your competitors, who have less branding expertise.

You will also gain more expertise to stay focused on your brand, have less brand drift, and better understand your unique brand that will make it easier to make future decision to grow and scale-up your business.

Build you company on a solid foundation. Your brand is that solid foundation.

A strong compelling brand promotes customer trust, increases customer loyalty, yields higher sales, price margins and profits.

Annually it is good to review your brand. This is a good idea to stay current with the changes in the market and to minimize brand drift. Remember your company is only as strong as it's weakest link.

Below are the comprehensive steps and pages to review your brand. Each step has an action step to be completed. When all the action steps are completed, you have reviewed your brand. The process will take between 16-40 hours. You complete the process at your rate, with online support.

Brand Review

Table of Contents

Brand Door Story..... 8

Introduction to Brand Review..... 9

What is Branding?..... 10

What is a Brand?.....12

Use of Brand Best Practices?..... 13

Brand Tester: Review the Power of Your Brand....14

Measure What is Working and What Is Not....18

How to Review Your Own Company, Product or Service Brand.... 23

Brand Approach..... 24

What is the Cost of Marketing your Brand and Business? ..... 26

18 Ways to Find Money to Market Your Brand and Business..... 27

ROI - Your Return on Investment of Branding.....29

Transparency – Is Everyone on the Same Page?..... 30

What Business Are you In? - You May be Surprised.....32

Your Pivot Point Review – A Key to a Successful Brand.....34

Creating a Brand Story That Touches People…..36

The Right Brand for the Right Business Market......38

Pricing Strategy Review......39

Marketing with a “Below Market” Pricing Strategy Review..... 40

Marketing with an “At Market” Pricing Strategy Review.....42

Marketing with an “Above Market” Pricing Strategy Review.....44

Know Your Target Market – Customer Demographics Review.....46

Know Your Target Market – Customer Psychographics Review......48

The Right Brand Strategy for the Right Age Group.....50

Marketing to the Traditionalist Generation Review....51

Marketing to the Baby Boomer Generation Review.....53

Marketing to the Generation X Review.....55

Marketing to the Generation Y Review.....57

Marketing to the Generation Z Review.....59

Company Culture Review.....61

Competitive Review.....65

Customer Cycle Review......71

Competitive Advantage Review.....73

Domain Name Review......75

Company Name Trademark Review.....76

Company Name Availability at the State Level review.....79

Legal Structures Review.....80

10 Tips to Evaluate Your Company Name....83

Name Category Review.....84

13 Tips to Evaluate Your Tagline.....87

6 Tips to Evaluate Your Elevator Pitch.....89

12 Tips to Evaluate Your Brand Color(s).....91

14 Tips to EvaluateYour Logo.....94

10 Tips to Evaluate Your Brand Font(s).....96

Successful Brands Attract Customers, Not Chase Them....98

Successful Brand Strategy "One Customer at a Time"…..99

The Power of a Smile to Promote Your Brand.....100

Successful Brands Go with the Flow..... 101

Successful Brands Have Deep Roots.....102

Work More on Your Brand, Less in Your Brand…..103

Stand Out in a Positive Way - Have a Difference - Be Noticed.....104

Innovation is the Lifeblood of a Business and Brand.....106

Brand Strategy That Connects with Customers....107

The Right Geographic Market Review....108

Brand Marketing to Business to Consumers (B2C) Review…..109

Brand Marketing to Business to Business (B2B) Review…..112

Marketing to Business to Governments (B2G) Review…..115

Marketing to Business to Employee (B2E) Review…..116

Simplicity = Better Brand Review....118

Branded Business Card Review....120

Creating Company Branded Collateral Material.....122

Marketing Your Brand Takes Great Content..... 123

Grow Your Brand with Keywords …..125

Niche Market Review....126

Goggle My Business Review...... 127

Get Reviews on Google My Business......128

A Website Can Help Grow Your Brand......129

Brand Promotion with a Blog....130

Web Analytics Review..... 132

Mobile-friendly Website Review..... 133

SEO Organic Search versus PPC Finding the Right Mix for You.....134

Increase Your Website Conversion with SEO..... 136

Social Media Review.....137

Social Media Posting Strategy Review.....138

Respond to Reviews - Especially Negative Ones..... 139

Reputation Management Review....141

Customer Database Review...142

Direct Marketing Review...143

Email Marketing Review...144

Rack Card Marketing Review....145

Text Marketing....147

Connect People to Your Brand with Video....148

LinkedIn and Analytics Review..... 150

Facebook and Insights Review.....152

Instagram and Insights Review…..154

Pinterest and Analytics Review....156

Corporate Social Responsibility (CSR)....157

Successful Branding Starts at Your Door..... 158

Successful Branding In Your Store Front Window.....159

Successful Branding in Your Lobby, Waiting Room or Store.....161

Successful Branding in Your Hallways.....163

Successful Branding in Your Elevator or Stairwells.....164

Successful Branding in Your Office.....165

Successful Branding in Your Conference Room…..166

Successful Branding in Your Bathrooms…..167

Successful Branding in Company Dress Code…..169

Successful Branding Through Signage…..171

Getting a Brand Marketing Review is Important..... 172

Appendix.....173

9 Naming Categories to Help you Evaluate the Right Product or Services Name…… 174

Know Your Target Market: Customer Demographics (Resources)…..178

Know Your Target Market: Customer Psychographics (Resources) …..180

Access to Professional Business Advisors…..181

Brand Door Focus: Looking to brand or rebrand your company, product or service and want to handle the branding process in-house or a branding agency ($3,000-10,000+) is not in your budget.

How We Are Different - Brand Door Advantage:

Affordable Price ($49 investment in your future success)

Branding Design (Designed with industry best practices)

Branding Process (Guides you through a step-by-step process)

Fits into Your Schedule (Go at your own pace)

Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you.