Market Your Brand

Use the "I want this!" button to the right to purchase the Market Your Brand System.

For more details about the system read below.

A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.

Marketing a brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a website, business card and social media is like only having 3 cylinders. You do not get the full power from the brand.

Question: Can the Market Your Brand DIY System help you with your company, product or service brand?

Take this self-test. You get one point for each that fits your company.

___ Healthy Increases in Annual Sales

___ High Profit Margins

___ Branded Mobile-Friendly Website with High Traffic Numbers

___ Branded Social Media Platform with High Number of Likes & Followers

___ Branded Google My Business Presence has 4.5-5 Star Rating and High Number of Reviews

___ Branded Content Strategy (know and use key words that attract customers)

___ Branded Collateral Material (all printed materials are current and effective i.e. business card)

___ Use Brand Pivot Point in Making Marketing Decisions

___ Have and Use a Customer Database to Market the Brand

___ Market to all 3 Stages in the Customer Cycle (Prospect, 1st Time Customer and Repeat Customer)

___ Use Brand Tagline in all Online and Print Marketing Materials

___ Branded Advertising Specialties (all promotional materials are current and effective i.e. mugs, tee-shirts, etc.)

___ Branded Company Spaces (promote brand in offices, lobby, store front, hallways, bathroom, etc.)

___ Branded External and Internal Signage (use signage to promote brand and it is current)

___ Access to Capital to Market the Brand

___ Total

What brings people to a company, product or service is not just a catchy business card, website and social media, but a well-crafted brand with all of the above working together to attract and keep profitable customers.

Without going through a well thought out brand marketing process, there will be missed opportunities for greater success. If you have a score of less than 14, the Market Your Brand DIY System can help you.

WELCOME INSIDE THE WORLD OF BRANDING

We believe in your ability to market a successful brand.

We will guide you, step-by-step, to market your brand using proven branding best practices in as little as 5-30 days with this copyrighted Market Your Brand DIY System.

The system has 100 sections and 170 pages. There are two major parts to this DIY system. The first part is a review of your current brand, ending with a brand summary. The second part is the how to market the brand.

In reviewing your brand, we will look at your brand pivot point, brand story, brand culture, pricing strategy, customer demographics and psychographics, name, tagline, elevator pitch, brand font, brand colors, and logo.

In marketing your brand, we will provide strategies to create a branded business card, collateral material, great marketing content, a successful Google my Business presence, be found on the Internet, mobile friendly website tips, use of web analytics, SEO, brand marketing with social media, successful social media posting strategies, and how to respond to reviews.

This DIY System will also provide you tips on incorporating the brand into your business space, employee dress code and signage.

Additional brand strategies will be shared to connect with new customers and keep repeat profitable customers.

When you learn how to successfully market your brand, you have a more solid foundation to grow your business and have a competitive advantage over your competitors, who have less branding expertise.

You will also gain more expertise to stay focused on your brand, have less brand drift, and better understand your unique brand that will make it easier to make future decision to grow and scale-up your business.

By using this DIY System, you will not only learn how market a strong compelling brand, but save thousands of dollars in branding costs.

Build you company on a solid foundation. Your brand is that solid foundation.

A strong compelling brand promotes customer trust, increases customer loyalty, yields higher sales, price margins and profits.

Below are the comprehensive steps and pages to market your brand. Each step has an action step to be completed. When all the action steps are completed, you have created a brand marketing plan. The process will take between 16-40 hours. You complete the process at your rate, with online support.

Part of market your brand, we provide you a list of free business advisors to help you create a strong business operating plan to better insure success.

Market Your Brand

Table of Contents

Brand Door Story.....8

Introduction to Market Your Brand..... 9

What is Branding?.....10

What is a Brand?.....12

What are Brand Best Practices?.....13

How to Market Your Own Company, Product or Service Brand.....14

Brand Approach.....15

What is the Cost of Marketing Your Brand?.....17

18 Ways to find Money to Market Your Brand.....18

ROI - Return on Investment of Branding.....20

Transparency – Everyone is on the Same Page.....21

What Business Are you In ? - You May be Surprised.....23

Your Pivot Point – A Key to a Successful Brand..…25

Creating a Brand Story that Touches People …..27

The Right Brand for the Right Business Market.....29

The Right Brand Strategy to Match The Company Pricing Strategy.....30

Tips to Marketing with a “Below Market” Pricing Strategy.....31

Tips to Marketing with an “At Market” Pricing Strategy.....33

Tips to Marketing with an “Above Market” Pricing Strategy.....35

Know Your Target Market – Customer Demographics.....37

Know Your Target Market – Customer Psychographics.....39

Market with the Right Brand Strategy for the Right Age Group.....41

Marketing to the Traditionalist .....42

Marketing to the Baby Boomers.....44

Marketing to the Generation X.....46

Marketing to the Generation Y.....48

Marketing to the Generation Z.....50

Company Culture Needs to Match Your Brand.....52

Competitive Analysis – Know Your Customers and Competitors.....55

Marketing to all 3 Stages in the Customer Cycle.....61

Competitive Advantage – Why People Buy From You.....63

Domain Name Should Match the Company Name.....65

Company Name Should be Trademark Free.....66

Company Name Needs to be Available at the State Level.....69

6 Types of Legal Structure to Market Your Brand Around.....70

10 Tips to Evaluate Your Company Name......73

Match Your Company Name to a Naming Category.....74

13 Tips to Evaluate Your Tagline.....77

6 Tips to Evaluate Your Elevator Pitch.....79

12 Tips to Evaluate Your Brand Color(s).....81

14 Tips to Evaluate Your Logo.....84

10 Tips to Evaluate Your Font(s).....86

Brand Summary…..88

Successful Brands Attract Customers Not Chase Them.....91

Successful Brand Strategy "One Customer at a Time"…..92

The Power of a Smile to Promote Your Brand.....93

Successful Brands Go with the Flow.....94

Successful Brands Have Deep Roots.....95

Work More on Your Brand, Less in Your Brand…..96

Stand Out in a Positive Way - Have a Difference - Be Noticed....97

Innovation is the Lifeblood of a Business and Brand.....99

Brand Strategy That Connects with Customers.....100

Select the Right Geographic Market.....101

Tips For Brand Marketing to Business to Consumers (B2C)…..102

Tips For Brand Marketing to Business to Business (B2B)…..104

Tips For Brand Marketing to Business to Governments (B2G)…..106

Tips For Brand Marketing to Business to Employee (B2E)…..107

Simplicity = Better Brand.....109

Call to Action = More Sales.....110

Creating a Branded Business Card.....111

Creating Branded Company Collateral Material......113

Marketing Your Brand Takes Great Content.....114

Grow your Brand with Keywords….116

Connect Your Brand to a Niche Market.....117

Be Found on the Internet with Goggle My Business.....118

Get Reviews on Google My Business.....119

A Website Can Help You Grow Your Brand.....120

Brand Promotion with a Blog.....121

Web Analytics - How They Help Your Brand.....123

Have A Mobile-friendly Website .....124

SEO Organic Search versus PPC - Finding the Right Mix for You.....125

Increase Your Website Conversion with SEO.....127

Market the Brand with Social Media.....128

Successful Social Media Posting Strategies.....129

Respond to Reviews - Especially Negative Ones.....130

Reputation Management-Protect Your Brand.....132

Build a Customer Database.....133

Direct Marketing.....134

Email Marketing.....135

Rack Card Marketing.....136

Text Marketing.....137

Connect More People to Your Brand with Video.....138

LinkedIn and Analytics to Promote Your Brand.....140

Facebook and Insights to Promote Your Brand.....142

Instagram and Insights to Promote Your Brand…..144

Pinterest and Analytics to Promote Your Brand.....146

Corporate Social Responsibility (CSR).....147

Successful Branding Starts at Your Door.....148

Successful Branding In Your Store Front Window.....149

Successful Branding in Your Lobby, Waiting Room or Store.....151

Successful Branding in Your Hallways.....153

Successful Branding in Your Elevator or Stairwells.....154

Successful Branding in Your Office.....155

Successful Branding in Your Conference Room…..156

Successful Branding in Your Bathrooms…..157

Successful Branding in Company Dress Code…..159

Successful Branding Through Signage…..161

Getting a Brand Marketing Review is Important.....162

Appendix.....163

9 Naming Category to Help You Evaluate the Right Product or Service Name….. 164

Know Your Target Market: Customer Demographics (Resources)…..168

Know Your Target Market: Customer Psychographics (Resources) …..170

Access to Professional Business Advisors…..171

Brand Door Focus: Looking to brand or rebrand your company, product or service and want to handle the branding process in-house or a branding agency ($3,000-10,000+) is not in your budget.

How We Are Different - Brand Door Advantage:

Affordable Price ($49 investment in your future success)

Branding Design (Designed with industry best practices)

Branding Process (Guides you through a step-by-step process)

Fits into Your Schedule (Go at your own pace)

Your brand is your handle. The handle that opens the door to your business, its products and services.